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Conflict Management in Higher Ed Report
Volume 5, Number 1, Sept 2004

Conflict in Higher Education
Faculty Evaluation

Culture as a Means of Understanding Organization

In her textbook on organization theory, Hatch (1997) described organization theories as frames through which we can view organizations and the aspects and cultures within them. She argued that theories allow practitioners to abstract the events occurring around them in order to evaluate those events. Armed with the results of the theoretical evaluation, practitioners can then return to their concrete organizations with a clearer understanding of the conflicts and with possible ways of responding to them. Faculty evaluation in higher education is an area of conflict that can be addressed through the abstraction of organization theory. The theory of organization as culture provides a helpful framework for understanding the conflict in faculty evaluation. Hatch (1997) noted that culture in organizations can be considered in three productive ways: the organization is a culture, the organization has cultures within it, and the organization is affected by outside cultures. All three of these approaches can apply to faculty evaluation in higher education.

Much has been written about the unique culture of higher education. Although in the past decades, significant effort has gone into treating higher education as a corporation, many of these attempts have been unsuccessful because of several traits that distinguish organizations of higher education from those of business. In How Colleges Work, Birnbaum (1988) clearly articulated the causes of these difficulties. He began his discussion with the provocative paradox that "American colleges and universities are poorly run but highly effective" (p. 3). The areas or problems of organization that create the unique culture of higher education, according to Birnbaum (1988), include the system of dual control where both administration and faculty govern the university; the multiple missions of the university -- teaching, research, and service; constraints of resources as more and more funding sources are external to the university; and the confusion over types of leadership and power sources that are effective in such an environment.

Whereas Birnbaum's (1988) discussion addressed higher education in general, numerous articles in the faculty evaluation literature considered the impact of the culture of higher education on faculty evaluation specifically. Geis (1984) described the significant culture change that occurred post World War II when universities went from prestigious men's clubs populated by somewhat eccentric, highly motivated, and autonomous individuals to diverse institutions composed of heterogeneous workers (sometimes unionized) who processed knowledge and students to create products. Evaluation and accountability were irrelevant in the old culture, but have become critical in the new one.

Despite the culture shift, aspects of the old paradigm still exist. Mills and Hyle (1999) suggested that the multiple missions of the university and its emphasis on individual achievement and autonomy make it difficult to evaluate in an efficient and practical way. Their suggestion of mixed and multiple practices of evaluation is an attempt to mold evaluation practices to match the culture of the organization. Seldin (1984) noted a peculiar aspect of teaching in the culture of higher education that directly influences the ability to evaluate faculty performance. Unlike teachers at other levels, college professors rarely receive any pedagogical instruction as part of their training. Furthermore, few teaching in-service programs are offered to university faculty with virtually no incentive to attend. In addition, the reward system is heavily weighted in favor of objective means of evaluation, such as student ratings (not always based on the quality of teaching) and research and publication records.

Although a dominant culture of higher education can be identified, it is hardly monolithic. The theoretical frame of culture also allows for sub-cultures within a dominant culture and considers their impact, especially in terms of conflict. An analysis of subcultures within higher education that affect faculty evaluation yields two sets of conflicting worldviews. One set involves the friction between teaching and research. The other set involves the argument concerning valid means of evaluation.

Research and Teaching

A powerful myth that operates in higher education is that a good researcher is a good teacher (Arreola, 1984). Existing before the culture shift that Geis (1984) described, the insistence that research and knowledge production in one's field correlates with effective teaching continues to permeate the academy. The conflict has developed because, as Aleomoni (1984) maintained, lip service is given to a three-fold culture (research, teaching, and service), but rewards are based primarily on research. Such a conflict is a good example of Argyris' "espoused theory [versus] theory in use" (as cited in Seldin, 1984, p. 92). This conflict is fueled by conflicting perceptions. Administrators think that evaluations based on their perceptions and student ratings are valid, but faculty often questions both sources of data (Aleomoni, 1984). In addition, faculty members say that they were hired to teach, that both they and administrators name teaching as a top priority, yet faculty do not see teaching being rewarded in terms of personnel decisions (Aleomoni, 1984; Arreola, 1984).

Another wrinkle in the conflict between research and teaching comes in terms of distinguishing sub-cultures based on occupation (Hatch, 1997). Aubrecht (1984) maintained that faculty evaluation systems do not adequately account for merit, worth, and market value. Faculty positions that teach occupational disciplines such as business, engineering, and computer science have greater market value but not necessarily greater worth. However, they are rewarded according to their market value. In response to this inequity, Aubrecht (1984) suggested tailoring evaluations to match various disciplines. Another example of an occupational sub-culture is developmental studies (Eble, 1984). Faculty members who teach remedial courses are not usually afforded many opportunities for research and publication. Given the emphasis on these areas in promotion and tenure, faculty suffers. Ironically, faculty members who teach developmental courses are becoming more important to the university as it admits more underprepared students. Yet the rewards system has not changed to address their strengths.

Collegiality vs. Accountability

The second conflicting set of worldviews that manifests itself in sub-cultures within higher education organizations concerns the nature of evaluation methods and the importance of accountability. The difficulty, as described by Chickering (1984), is with "evidence and criteria" (p. 92). Before the post World War II culture shift, what little faculty evaluation that occurred was affected by collegiality and was informal (Eble, 1984). On some college campuses and in some departments, this culture of collegiality is still quite strong (Birnbaum, 1988). After all, chairs and deans who are evaluating their colleagues today will most likely return to the ranks of the department and be evaluated, possibly by those same colleagues, in a few years. This recycling encourages evaluations that avoid confrontation and accountability (Mills & Hyle, 1999). However, the sub-culture of collegiality is being challenged today by one of accountability. Unionization and larger faculties preclude informal methods of evaluation (Eble, 1984). In addition, administrators seek methods that are more comprehensive and more objective, thus easier to judge.

The conflicting cultures of collegiality and accountability provide a prime example of the third way to view organizational culture: the organization is affected by outside cultures. The increasingly strident calls for accountability from both legislators and the public translate into evaluation methods that are easier to judge because they are empirically based (Aleomoni, 1984; Chickering, 1984). The importance of accountability is also a byproduct of uncertain economic times with the accompanying results of inconsistent enrollment and declining budgets (Chickering, 1984). Furthermore, changes in the economy mean that universities may be forced to trim their ranks. Given the litigious nature of our society, such decisions must be based on evidence that can stand up in court (Arreola, 1984; Eble, 1984). All of these external cultures have influenced the culture of the university, its sub-cultures, and its views on faculty evaluation.

What should be made of a discussion of the culture of higher education? What abstract ideas can the practitioner, in Hatch's (1997) model, take back to the concrete organization to use to address these conflicts? How can faculty evaluation be improved to meet the conflicting needs of all of the stakeholders? Although some organizational theorists contend that culture itself can be changed and managed directly, Hatch (1997) agreed with those that maintain that culture cannot be managed directly because its norms and values are too deeply imbedded in the participants and barely articulated, let alone malleable to direct change. Instead, Hatch (1997) proposed that rather than trying to change culture, managers should consider culture when instituting organizational changes:

When you attempt to change organizational culture, while it is true that something will change, generally the changes are unpredictable and sometimes undesirable (e.g., increases in employee cynicism toward cultural change programs). This does not mean that concern for culture is unwarranted. To the contrary, it is essential. But you need to give up thinking of culture as an entity and trying to understand what it does. Instead, think of culture as a context for meaning making and interpretations. Do not think of trying to manage culture. Other people's meanings and interpretations are highly unmanageable. Think instead about trying to culturally manage your organization, that is, manage your organization with cultural awareness of the multiplicity of meanings that will be made of you and your efforts. (p. 235)

Following Hatch's (1997) advice, both administrators and faculty should be cognizant of the culture of their organization and seek changes in faculty evaluation procedures that account for the culture (Mills & Hyle, 1999). These changes could include evaluation methods that are appropriate to the image of the college, for example professional schools versus liberal arts institutions (Geis, 1984). Other changes that support the shifting culture involve more comprehensive views of teaching excellence and expertise and multiple methods of evaluation (Arreola, 1984; Kreber, 2002).

Regardless of the changes made, administrators and faculty members should understand the culture of their unique institution. Though many faculty evaluation guidebooks contain standardized evaluation tools, and though empirically-based tools demand the validity and reliability that come from multiple uses and analysis, administrators and faculty should consider devising tools that speak to the specific needs and unique aspects of their environment. Furthermore, those involved in faculty evaluation should propose organizational change that will support both purposes of faculty evaluation. Obviously, as in any organization, higher education administrators must make personnel decisions, and those decisions must be based on some type of data. Evaluation that clearly and honestly reports the goals of faculty members and their progress towards those goals is an invaluable aid to making personnel decisions. Moreover, one of the goals of every faculty member should be improved teaching. Faculty evaluation that truly serves faculty development is crucial for that goal to be met.

Most likely, conflict in faculty evaluation will never be eradicated. In fact, Hatch (1997) claimed that some conflict in organizations is healthy. As long as administrators and faculty envision an ideal environment with perfectly attuned evaluation methods yet live in a real world, as long as worldviews concerning mission, validity, and accountability collide, conflict will exist. Perhaps former City of New York University Chancellor Albert Bowker's metaphor is an apt one: Fires of conflict will always exist. Our job is to decide whether to pour oil or water onto them (as cited in Birnbaum, 1988). If administrators and faculty cooperate and compromise, they can identify healthy aspects of the conflict surrounding faculty evaluation. Their combined efforts can enhance faculty evaluation, improve classroom teaching, and, ultimately, influence the culture of their university.

References

Aleomoni, L. M. (1984). The dynamics of faculty evaluation. In P. Seldin, Changing practices in faculty evaluation: A critical assessment and recommendations for improvement (pp. 75-79). San Francisco: Jossey-Bass.

Arreola, R. A. (1984) Evaluation of faculty performance: Key issues. In P. Seldin, Changing practices in faculty evaluation: A critical assessment and recommendations for improvement (pp. 79-85). San Francisco: Jossey-Bass.

Aubrecht, J. D. (1984). Better faculty evaluation systems. In P. Seldin, Changing practices in faculty evaluation: A critical assessment and recommendations for improvement (pp. 85-91). San Francisco: Jossey-Bass.

Birnbaum, R. (1988). How colleges work: The cybernetics of academic organization and leadership. San Francisco: Jossey-Bass.

Centra, J. A. (1979). Determining faculty effectiveness. San Francisco: Jossey-Bass.

Centra, J. A. (1993). Reflective faculty evaluation: Enhancing teaching and determining faculty effectiveness. San Francisco: Jossey-Bass.

Chickering, A. W. (1984). Faculty evaluation: Problems and solutions. In P. Seldin, Changing practices in faculty evaluation: A critical assessment and recommendations for improvement (pp. 91-96). San Francisco: Jossey-Bass.

Eble, K. E. (1984). New directions in faculty evaluation. In P. Seldin, Changing practices in faculty evaluation: A critical assessment and recommendations for improvement (pp. 96-100). San Francisco: Jossey-Bass.

Geis, G. L. (1984). The context of evaluation. In P. Seldin, Changing practices in faculty evaluation: A critical assessment and recommendations for improvement (pp. 101-107). San Francisco: Jossey-Bass.

Hatch, M. J. (1997). Organization theory: Modern, symbolic, and postmodern perspectives. Oxford: Oxford University Press.

Johnson, T. D. & Ryan, K. E. (2000). A comprehensive approach to the evaluation of college teaching. In K. E. Ryan (Ed.), New directions for teaching and learning. Evaluating teaching in higher education: A vision for the future (pp. 109-123). San Francisco: Jossey-Bass.

Kreber, C. (2002). Teaching excellence, teaching expertise, and the scholarship of teaching. Innovative Higher Education, 27, 5-23. Retrieved March 15, 2004, from EBSCOHost database.

Menges, R. (2000). Shortcomings of research on evaluating and improving teaching in higher education. In K. E. Ryan (Ed.), New directions for teaching and learning. Evaluating teaching in higher education: A vision for the future (pp. 5-12). San Francisco: Jossey-Bass.

Miller, R. I. (1974). Developing programs for faculty evaluation. San Francisco: Jossey Bass.

Mills, M., & Hyle, A. (1999). Faculty evaluation: A prickly pear. Higher Education, 38, 351-371. Retrieved March 15, 2004, from EBSCOHost database.

Ory, J. C. (1991). Changes in evaluating teaching in higher education. Theory into Practice, 30, 30-36. Retrieved March 15, 2004, from EBSCOHost database.

Perrow, C. (1986). Complex organizations: A critical essay (3rd ed.). New York: McGraw Hill.

Rifkin, T. (1995). The status and scope of faculty evaluation. [Eric Digest]. Retrieved February 27, 2004 from http://www.ericfacility.net/databases/ERIC_Digests/ ed385315.html

Seldin, P. (1980). Successful faculty evaluation programs: A practical guide to improve faculty performance and promotion/tenure decisions. Crugers, NY: Coventry Press.

Seldin, P. (1984). Changing practices in faculty evaluation: A critical assessment and recommendations for improvement. San Francisco: Jossey-Bass.

Author Susan C. Waller, M.A., M.Ed. is Coordinator of the Writing Center at Cabrini College in Radnor, PA.

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